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The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction

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Hardcover reprint of the original 1917 edition - beautifully bound in brown cloth covers featuring titles stamped in gold, 8vo - 6x9". No adjustments have been made to the original text, giving readers the full antiquarian experience. For quality purposes, all text and images are printed as black and white. This item is printed on demand. Book Information: Farrar, Gilbert Powderly. The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction. Indiana: Repressed Publishing LLC, 2012. Original Publishing: Farrar, Gilbert Powderly. The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction, . New York: London: D. Appleton And Company, 1917. Subject: Advertising